Why Does Google Analytics Look Different?
If you set up a website on Google Analytics after October 14 2020, you probably created a Google Analytics 4 property. Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics. One advantage of a Google Analytics 4 property is that you can use…
Find Your Way Around Analytics
Google Analytics 4 is the next generation of Analytics. Use the following labeled image to find your way around the interface of a Google Analytics 4 property so you can familiarize yourself with the main parts of Analytics. Switch between accounts and properties In the top-left corner of the Analytics interface is a menu you…
Search Box In Google Analytics 4 Properties
Search is available in all languages supported by Google Analytics 4 properties in Google Analytics. If you click in the search box, you see recent searches and reports you have opened. As you type in the search box, Analytics provides suggestions to help you find information, bolding the suggested portion of the text. You can…
How Google Analytics Works
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site….
The Value Of Digital Analytics
In marketing, a purchase funnel reflects the different stages of customer engagement. A basic purchase funnel includes: Acquisition involves building awareness and acquiring user interest Behavior is when users engage with your business Conversion is when a user becomes a customer and transacts with your business In the offline world, this process can be hard…
Introducing The Next Generation Of Analytics, Google Analytics 4
Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps GA4 is a new kind of property designed for the future of measurement: Collects both website and app data to better understand the customer journey Uses event-based data instead of session-based Includes privacy controls such as cookieless measurement, and…