Analytics – Onboarding

How Google Analytics Works

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site….

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The Value Of Digital Analytics

In marketing, a purchase funnel reflects the different stages of customer engagement. A basic purchase funnel includes: Acquisition involves building awareness and acquiring user interest Behavior is when users engage with your business Conversion is when a user becomes a customer and transacts with your business In the offline world, this process can be hard…

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Get Started With Advertising

Learn how to get the most out of the Advertising section Use the Advertising section in your Google Analytics 4 property to get more insight into your most important user journeys. The reports in this section help you better understand the ROI of your media spend across all channels, make informed decisions about budget allocation, and evaluate attribution…

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Advertising Snapshot Report

See your advertising performance at a glance. The Advertising snapshot report allows you to quickly check your business metrics and then dig deeper into the areas you want to explore. The summary cards in this overview report include data from June 14, 2021 onwards. Each card addresses a single question about your business, such as What touchpoint do…

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Missing Google Ads Data In Google Analytics 4 Property

Troubleshooting steps for when you have linked Google Ads and Google Analytics 4 but don’t see Ads data in Analytics After you link your Google Ads account to your Google Analytics 4 property, Google Ads data should be available in Analytics within 48 hours. Google Ads data is visible in the following reports: Google Ads…

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Missing Google Analytics 4 Data In Google Ads

Troubleshooting steps for when you have linked Google Ads and Google Analytics 4 but don’t see Analytics data in Google Ads After you link your Google Ads account to your Google Analytics 4 property, Ads data should be available in Analytics within 48 hours. However, you need to take additional steps to use conversions and…

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Google Analytics 360 (Google Analytics 4 Properties)

If you have signed a 360 contract for Google Analytics 4 properties, you can upgrade your Google Analytics 4 properties to 360. Those 360 properties are covered by the Google Marketing Platform – GA 360 Service Level Agreements. You can continue to access your existing Universal Analytics properties but you will be unable to upgrade…

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Understand How Analytics Stores And Displays Data

How data is stored in Google Analytics Google Analytics stores data from your website or app in two types of tables optimized for either performance or flexibility. One group of tables aggregates your data to provide fast, unsampled results to the most common requests. The other group of tables stores more granular event and user-level…

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Introducing The Next Generation Of Analytics, Google Analytics 4

Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps GA4 is a new kind of property designed for the future of measurement: Collects both website and app data to better understand the customer journey Uses event-based data instead of session-based Includes privacy controls such as cookieless measurement, and…

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Why Does Google Analytics Look Different?

If you set up a website on Google Analytics after October 14 2020, you probably created a Google Analytics 4 property. Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics. One advantage of a Google Analytics 4 property is that you can use…

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